MD Rabbi Hossain – XS Rabbi

The Importance of Short Video Ads to Grow Your Business

Shorter is better

The Internet, coupled with the breadth of portable devices, such as smart phones and tablets, convert every person into a potential consumer. Long lost are the days where businesses had to physically find their target audience and hope their brand messages reached them. (Think like billboards or print ads.) Now, we have analytical data on narrowed-down audiences, targeted online ads, landing pages and social sites that clearly and efficiently spread messages to specific groups of people to escalate interest or understanding.

While the everyday person travels to and from work, shopping centers, events or leisurely relaxes in front of the TV in the evenings, studies show that same person’s mobile device is by their side most of the time, if not, all of the time. This person is destined to browse the Internet on their phone, and when a long article or dense product description seems too tedious of a venture to pursue, a short video is often the preferred method of education. Easily-digestible content most often wins the hearts of consumers.

These short videos are beneficial to businesses because they establish creditability for the business, enhance interest in the brand and have been proven to boost conversions. (They are also obviously less expensive to produce than longer.)

Marketing, especially online marketing, is a very fluid, active animal. It is not “one size fits all” and nothing about it is “written in stone.” Technology changes quickly, and thus, consumers’ behaviors change and the market must change accordingly. The best piece of advice I can give a business owner is to make sure you have at least one passionate marketing specialist who can keep your company up-to-date with modern marketing strategies.

No 21st century insult could be greater than a business having a lack of modern technology. A restaurant without a Yelp page? A car dealership without high-quality pictures of vehicles on its website? As a millennial, I wouldn’t even view those marketing failures as a “lack of technology” – I would just immediately discredit the business as not being trustworthy or legitimate.

To put it bluntly, if you’re not taking advantage of video marketing right now, you’re metaphorically pointing potential customers to your competitors.

Proof that video marketing can help your business:

• Approximately 100 million Internet users watch online videos every day
• People are 64% more likely to buy a product on an online retail website after watching a video about it
• Even 59% of senior executives would rather watch a video than read a whitepaper or brochure
• According to an Online Publishers Association study, 46% of Internet users who recalled viewing a video advertisement recently took some action after watching the ad

How long do you have to capture attention?

The first 10 seconds is everything.

An astonishing 20 percent of people who watch videos will close the video within the first 10 seconds. When a video reaches the 30 second mark, about 1/3 of the original viewers won’t be watching the video anymore. By one minute, 45 percent of the viewers are gone and roughly 60 percent by two minutes.

This brings up two of the most important rules about creating marketing videos:
1. The video must immediately capture people’s attention.
2. Marketing videos should be kept as short as possible.

For the video to instantaneously capture attention, the video has to be relevant to the people watching it. You should never make a marketing video just because you want to or solely because the circumstances are convenient. It should answer a pressing question, supply deeper understanding or provide a unique solution to a common problem. That is what gives the video value.

Additionally, videos need to clearly exclaim a clear and unique message, but the video must also be condensed, straightforward, intriguing or entertaining, story-focused and leaving the audience wanting more. Short videos are most effective when they are just long enough to garner attention and arouse curiosity, but short enough to leave viewers hungry to take the next step (AKA: call to action, which should be clearly pointed out in your video).

The sweet spot

The debate over the ideal online video length may never come to a close, because research has shown it depends on the video’s purpose, the audience, the platform (ex: Facebook) and the device (ex: iPhone) in which the video is being watched.

Some studies show that the video marketing so-called “sweet spot” is two minutes, while other studies reveal that the best length for an online video advertisement is only 15 seconds. A large study from 2010 revealed that social video advertisements of 15 seconds or less are shared nearly 37 percent more than video ads longer than that.

You can use Google Analytics to learn more about your website audience’s ages, devices they use to visit your website, duration they’re on your site, etc., to get a deeper understanding of what types of content they prefer.

My advice? Start by making a video as long or as short as you feel it needs to be. Experiment and analyze the results. An even better idea would be to create one video 1 to 2 minutes long and then a condensed version of 15 to 30 seconds, and see which video gets more engagement, such as shares, comments and clicks. (Or if you like this idea but don’t know how to do it,

Most effective places online to put short videos:
• Website
• Company blog
• Email marketing
• Social media sites
• Online advertising

Is freelancing important in our life?

Since the time freelancing became an option, wide discussions about what is better—full-time jobs or freelancing—have continued. The advocates of working full time believe that it is a more stable and secure source of income. Indeed, an employee working in an office has a guaranteed monthly salary, all kinds of bonuses, paid vacations and sick days, and a number of other social benefits; a freelancer is a self-employed person, so it is always his or her problem and responsibility whether he or she wants to take a break, gets sick, or lacks income. Skipping a work day as a freelancer often means not getting paid, whereas an office worker—even the least meticulous one—receives money regardless of the amount of work done. However, even though freelancers make a somewhat socially and financially vulnerable category of hired workers, there are many reasons making people aim for shifting from office routine to freelancing despite the risks. Why? Because freelancing possesses a number of benefits many full-time workers can only dream of.

The first and foremost benefit of freelancing is a flexible working schedule and conditions. What does a regular office worker do? He or she gets up close to 7 a.m. and rushes through half the city through bad weather, traffic jams, and crowds of people to spend eight hours in a cubicle, and then go back home. Ways to leave earlier (for example, when an employee’s little daughter is having a concert or play at school, and wants her parents to be present) are little to none. On the other hand, a freelancer does not have to go to work every day: his or her home is the workplace in the majority of cases; or, in other words, a freelancer’s workplace is wherever a wifi spot and his or her laptop is. This is a great way to achieve the notorious “work-family” balance: being able to work and at the same time stay close to one’s family members is priceless. Besides, a freelancer often does not have a specific work schedule; rather often, there is a deadline, prior to which a task must be accomplished, and no other time restrictions. Flexible working hours make it even easier to not only earn money, but to be able to pay attention to other matters as well: going into sports, for example, playing with children, taking care of elderly family members, or relaxing. Of course, it does not mean that working as a freelancer is easy—it may be a fun job, but it is still a job, with its own catches, complications, and stresses—but it gives an individual more of personal freedom than a regular full-time occupation (LifeHacks).

Connected to this is the second argument in favor of freelancing: in many companies in the western world, the classic “nine to five” scheme is becoming obsolete—and it is not that companies allow workers to work less time. On the contrary, there is a tendency for workers to overstay in their offices, trying to deal with the ever-increasing flow of daily tasks. Even when an office worker is at home or on vacation, he or she continues being bombarded with work emails, phone calls, and notifications—and, in fact, office workers are expected to be available. Even though they are being disturbed outside workplace, not replying to such calls may negatively affect an employee’s career or reputation. A freelancer, on the other hand, is his or her own manager, having to accomplish only the work he or she has applied to. Freelancing may be an even better option if you are a woman willing to dedicate your time to raising your children, but without abandoning your career; men will find this option useful as well. Generally speaking, if you like having your day structured, or do not have anything against working outside the work hours, an office job is for you; if you are, however, engaged in other activities besides work, freelancing might be a better choice for you (EnvatoTuts+). This is not to mention the eternal problem of being underpaid; there are many specialists who are doing great as professionals, but due to various circumstances, do not earn as much as they deserve. As a freelancer, you will most likely be spared of this problem: you always get what you work for.

And yes, the ability to work and travel more is yet another advantage of becoming a freelancer. How many of you, when being on vacation overseas, have met relaxed people with a laptop on their knees, and wondered, “How does this hippie make a living?” The answer is that these people are probably freelancers. The ability to take off from one’s mundane place of living and travel to a completely new environment without having to worry about the sources of income, days off, or other corporate ties is perhaps the brightest and most valuable possibility in a freelancer’s lifestyle (Bloggerz Arena). Of course, there are a number of nuances freelancers have to consider while travelling: different time zones, for example, or the costs of living (since many professionals do not make much money when starting to work as freelancers), and so on—but what are these difficulties compared to the possibility to be as free as a bird?

Being a corporate employee has its own advantages, and it would be wrong to say that full-time work is somehow inferior to freelancing. Office workers get a stable income, enjoy social benefits such as paid vacations and sick days, and are, in general, more protected than freelancers. However, freelancing can offer a number of benefits that could make office work seem dull. For example, a freelancer can afford combining their work with travelling—anywhere, anytime, and for as long as one wishes. Freelancing is also a more comfortable way to work because of the ability to choose working environments, instead of having to go to the same office year by year. And this is not to mention that freelancing allows to effectively establish and maintain the “work-family” balance! Freelancing might not be for everyone—but perhaps everyone should try freelancing at least once in their life.

Why Social Media Is Important for Business Marketing?

What you might not know is that you’re ready to get your company’s social media off the ground right now. You don’t need to know every intimidating buzzword or have the magic number of followers. You can get started immediately—and even enjoy yourself in the process.

Social media provides immense potential for businesses because consumers habitually log on to it daily and are exposed to companies. It also presents huge challenges for businesses, however, because it’s an ever-changing space that is extremely noisy and crowded.

It can be difficult to keep up with evolving trends on social media, so B2B reviews and ratings firm Clutch partnered with marketing agency Smart Insights to learn the current state of social media marketing; they surveyed 344 social media marketers from around the world to determine the value of social media, the most engaging content to share, common challenges, and what social media resources businesses are investing in.

The results?

52 percent of social media marketers believe social media positively influences their company’s revenue and sales.
The five most valuable social media platforms:
- Facebook (89 percent)
- LinkedIn (83 percent)
- YouTube (81 percent)
- Twitter (80 percent)
- Instagram (56 percent)
Nearly 80 percent of companies share mostly original content on social media.
The most important metrics for companies are engagement (36 percent) and conversion rates (35 percent).
Social media is more valuable to B2C (58 percent) than B2B companies (46 percent).
The biggest challenges with social media are:
- Not having enough human and financial resources (26 percent)
- Lacking a formal strategy (24 percent)
- Building a community of followers and influencers (24 percent)

If you’re still not convinced, here are six things you can try out yourself to realize that social media is a wise business move.

1. Get Attention and Build Awareness

If people don’t know about your business, they can’t become your customers. Social media boosts your visibility among potential customers, letting you reach a wide audience by using a large amount of time and effort. And it’s free to create a business profile on all the major social networks, so you have nothing to lose.

Here’s a fact: social media content gets attention.

However, it’s really easy for a consumer to become overwhelmed on Facebook, Twitter, Instagram and other social media platforms filled with noise from companies trying to promote their brands. How can a company create relevant content in such a crowded space?

In the above survey, articles, videos and images were most successful at engaging customers and breaking through that noise.

“These content types are effective in getting cut-through in newsfeeds, so it’s important to not only use them, but to invest in them so the quality is there,” Smart Insights CEO Dave Chaffey said.

This is where original content intersects with quality design. Between GIFs, memes, Facebook Live and more, a content strategy has to be carefully thought-out and executed. What message do your customers want to see, how are they going to identify with your brand, and what will get them to click on your post or comment on it to garner a conversation?

Define what you want to get out of social media to develop a social media strategy for brand awareness. Do you want new customers to discover your services? Do you hope to bring more local shoppers into your stores? By keeping your strategy specific, you can determine which social media channels are the best fit for your business.

2. Communicate Authority

Customers are increasingly savvier and more discerning about which businesses they support. Before making a decision, they’ll do a quick search to browse your website and social media.

Will they find an empty storefront or a rich source of information? Setting up robust profiles that you update frequently with relevant content will build your brand’s authority and make sure you make a positive first impression through social media, showing that your business is trustworthy, knowledgeable, and approachable.

Look for ways to demonstrate your expertise as a thought leader in your industry—like writing pieces related to your expertise or expanding on your company’s mission. By showing what your business offers and values, you will establish confidence in potential customers.

3. Show Authenticity

Customers aren’t interested in businesses that publish dry, corporate-style social media posts.

Instead, let your brand’s personality shine through in everything you share on social media. What does your brand voice sound like? How does it represent who you are? While brands need to be polite and empathetic to their audiences, it is more important to find a voice and take a stand.

Practice getting your tone just right, whether it’s casual and funny or formal and friendly. Be true to who you are, not who you think you should be. Followers want to see real people behind your social profiles. Show them.

4. Encourage Engagement

Sometimes, a seemingly simple social media post, such as one promoting a pair of shoes, can receive several likes, comments, and shares. People can even ask strangers in the feed if they have received their shoes, how long the shipping took, if they liked them, and other questions.

Social media opens the conversation for instant interaction, relationship building, and customer loyalty.

“It’s really important that companies have the right organizational structure to support social media,” said Josh Krakauer, founder and CEO of Sculpt. “A customer support team and a product development team tends to be extremely effective.”

Social channels evolve, constantly releasing new features, and this rapidly changing environment can be intimidating for some business owners.

But remember: you don’t have to do everything. Play with new ways to connect with your audience, and give yourself permission to learn as you go. One day, you could post a series of Instagram Stories to give customers a behind-the-scenes tour of your office. The next, you could host a quick Q&A session via Facebook Live video streaming. Over time, you’ll get a better idea of your followers’ preferences.

You can create engaging video content for social media with a simple setup—good lighting, a smartphone, and a tripod. Also, do a test run before you go live to make sure your internet connection or hotspot has enough speed to avoid delays and interruptions.

5. Grow Affordably

Yes, social media isn’t a place to be overly salesy, but after all, it’s a marketing channel and you need not ignore the opportunity to make sales, should it present itself. Sponsored info on timelines, videos with CTAs, cross-channel retargeting and shoppable posts are the mainstay of social media.

Marketing costs add up, and not every business can afford huge campaigns. But you can get a lot of value for your dollar with social media advertising. Your business, regardless of size or budget, has an opportunity to grow your audience and reach your objectives through ads on social platforms like Facebook and Instagram. Even if platforms such as Instagram are primarily geared towards engagement, there are established ways to increase sales on them.

Most businesses are data-driven, but social media isn’t a set-in-stone science. For example, you can scroll by an ad that has a picture of a huge scoop of melting chocolate ice cream topped with a mound of whipped cream. You may not think twice about it, but three days later, you may stop by Baskin-Robbins because you were craving a scoop of chocolate ice cream. Social media can contribute to the buyer’s decision-making process like that.

“Social media, unlike other kinds of advertising, can be notoriously difficult to track,” said Steve Pearson, CEO of Friendemic. “Most consumers say it takes many touch points in their customer journey before a purchase. A lot of those are undoubtedly on social media and online review sites, but customers aren’t necessarily citing those when they walk into a business as the last touchpoint that brought them in today.”

When building an ad campaign, know who you’re trying to reach and what goal you want to achieve so you don’t waste any of your budget on unhelpful advertising. Avoid overly salesy ads, and opt for content that educates or entertains (or does both at the same time).

6. Provide Support

Social platforms have successfully broken down barriers between companies and their customers. Now, instead of calling a customer service line, many people turn to Facebook or Twitter to solve problems or find information.

Develop your reputation as a responsive, caring brand by offering support through social channels:

Create a system for tracking customer comments, questions, and complaints on social media.
Respond as quickly as possible to questions and concerns.
Go out of your way to be positive and helpful.
Listen to criticism and make customers feel heard.
Know when to resolve public conversations in private messages.

Social Media is Essential for Businesses

Social media is a crucial part of your business marketing, but it doesn’t have to be stressful to manage. Take the first step, create a profile, and start engaging with your customers.

As it continues to weave itself into the daily patterns of our lives, more consumers will go to new and upcoming social platforms for purchasing decisions. Those who have a strong social media presence and branding will increase conversion rates, while those without active social media campaigns could lose potential customers. Which company do you want to be?

Why Digital Marketing Interact With Your Prospects?

Benefits of Online Marketing

The group of potential customers that are found online is a much larger group of people than you are likely to be able to attract locally. Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable.

Other benefits of online marketing include:

The ability to interact with your prospects and learn exactly what they are looking for
The ability to reach a global marketplace
You can save money and reach more customers for less money than traditional marketing methods
Get to know your audience and allow them to know you personally which can help to create brand loyalty
You can track responses to your marketing efforts immediately

Are You Postponing Digital Marketing?

Why would you choose to postpone putting time and effort into digital marketing? Different small business owners may come up with a variety of reasons to avoid this form of marketing, but in the end, procrastination is still procrastination.

Small businesses sometimes believe that they don’t have the time or the money to be competitive online. They think they can only face so many challenges all at once and they are still learning the ins and outs of business in general. Many of them may prefer to take things slowly and to stick with one or two basic forms of advertising, assuming that their business will evolve as time passes.

They may even think the best strategy is simply to wait for customers to show up. Since they are a small business, they may think they only need a small number of customers.

This is not an effective approach. There is never a guarantee that your business will attract customers just by existing and even if it does, you may not attract as many customers as you need to make your business become profitable.

Your Customers Are Online

If you have been avoiding digital marketing, is it because you think you are simply not ready? Do you think you just need some time to get established and then you will figure out the digital marketing angle?

The problem with this approach is that your customers and potential customers are already online. Right now. Today. There’s a good chance they might already be looking for a business like yours, but if they can’t find you easily, they are probably going to choose someone else.

This is how people do business today. When someone has an interest in your business, whether it is in your niche in general or if they are curious about your brand, the first thing they are going to do is research online and see what they can find out about you.

They expect to find you there with a website and a social media presence. They may be looking for reviews so they can learn what other people are saying about your company and whether it is a good place to do business.

If a potential customer can’t find you online, they may conclude that your business doesn’t appear to be legitimate. There is a very good chance that a lot of these prospects may decide not to take your business seriously and they will quickly head somewhere else.

Once they have made that decision, they probably won’t be back.

Your Competitors Are Online

For your business to be successful, you need to pay attention to what your competitors are doing and learn from it.Think of your competitors not just as someone that you are planning to beat, but as people who have something to teach you.

When you look at what your competitors are doing, you will get some idea of what is working and what isn’t working. Most likely, whatever type of business you are in, your competitors have established a web presence. What kind of content are they using? Are they blogging, or are they using a lot of graphics and videos?

How do they communicate their brand and what makes them unique? How well do they engage with the audience? Do you think you can do better? You can’t if you don’t participate in competing in the digital world.

If your prospects begin to search for a business similar to yours and are able to find your competitors’ website but not yours, your business is not even in the running. Your prospects can’t choose you if they don’t know about you. In this scenario, your competitors have just raced ahead of you regardless of whether they have an effective website or a clear message.

Be Accessible to Your Customers

It’s clear that in today’s digital world, the first place the average consumer looks for what they want is online. Whatever product or service they are looking for, they will most likely start their search with Google. If you have no online presence at all, you won’t be found, and you can’t compete.

If you have an online presence but your competitors are easier to find and are found first, you still might not be found at all. Besides creating a website, learning search engine optimization is a strategy that can help you move ahead of your competitors just by being the first name that a prospect finds in a Google search with keywords that can lead them to your business.

Simple questions that your prospects may want quick answers to should be easily discoverable online, such as where you are located, what your hours are and what you specialize in. By looking at your website and your competitors’ websites side by side, your prospects should be able to compare hours, prices, special offers and more.

This is why it’s imperative for you to know what your competitors are up to. Your prospects are already checking both you and your competitors out. They are already comparing you against each other. What are they finding out?

Let Customers Come to You

Think of digital marketing as a way to make yourself accessible to the people you are trying to reach in order to offer your products and services. The scope of your business can reach well beyond your walls. You are able to attract a much larger audience than you possibly could by just catering to local prospects.

By creating a web presence, your business is open for business even when it’s closed. You can create an atmosphere in which your customers can come to you anytime day or night.

At their convenience, customers and prospects can send you emails with questions, make purchases and browse your inventory.Potential customers who have no way to physically come to you can still do business with you, whether they are limited by disability, transportation or simply living too far away.

Get to Know Your Target Audience

Digital marketing allows you to engage with your prospects. You can gradually get to know them and what they are hoping to find.On social media or on a blog you can start a conversation. Run a survey or try to get to know them. Pay attention to their comments or their responses to surveys.

By interacting with people digitally, you can start to get to know what they are looking for. Where is their pain? What is keeping them up at night? What solutions can you offer to them? Instead of trying to guess, digital marketing allows you tools and methods for finding out who your customers really are.

In this way, you start to build a relationship with your customers. You become much more than a business. You become a trusted partner. People are much more likely to buy from businesses that they have already bought from.

Few forms of advertising are as cost-effective as digital marketing. Small businesses frequently try to get as much as possible done on a small budget. Many forms of digital marketing allow you to communicate your brand and reach a wide target audience even when your budget is very tight.

Compared to advertising on TV, radio or through direct mail, digital marketing costs considerably less and reaches a much wider audience at the same time. Using digital marketing to promote your small business will help you to have a much better chance of business success.

Introduction to web development

So a lot of developers and programmers have been eager to learn web development, either to add to their CV, or to build a site to showcase their work or to land that job in their dream company. And most of them are clueless about how it works and have mystified a lot of people. This article is designed to help demystify a lot of things, answer a few frequently asked questions and to give you a gentle ramp that you can use to launch your lessons in web development.

What is web development?

Web development is the art and science that goes into making websites, web applications and related software that goes into running, maintaining and updating it. It would include building front end components and pages, back end server side code, connecting a database to the server and connecting the backend to the front-end.

Front end? Back end? Servers? Databases?

The front end is the part of the website or web application that is visible to the users. It is usually built using HTML, CSS, Javascript and other exotic languages, frameworks and libraries that essentially builds on these three languages. This is the part that involves more art than any other part of web development and requires design thinking, to bring the design envisioned by the designers to life, to layout a page so that it is coherent and makes sense for the content and other assets, and to reflow and adjust for devices, operating systems, browsers, screen sizes, resolutions and so on.

The back end is the part of the website that the user will not get to see, but will be able to experience while using the website or web app. It usually contains the core logic, authentication and code to retrieve and store data to the database. This could be written in a variety of different languages with a new language being added virtually everyday. The most notable ones being PHP, Node.js, Python, Ruby, Java, C++ and so on.

A database is another part your website or webapp that users will not see but definitely will experience. It is software that runs and allows you to store and retrieve data easily using a simple API. A rift has been formed in the databases community with two factions forming, each supporting a different type of database, either SQL like databases or NoSQL databases. Each of them have their own merits and demerits and I suggest you read up about both of them before making the plunge into either one, depending on your project requirements. Some common databases include MySQL, MongoDB and PostgreSQL.

Servers are essentially computers that run all the time. This is where your back end code and databases run and all you code, assets and front end are hosted. During testing, this would be your local computer and the server is commonly called your localhost. When deployed, servers are most likely server space that is rented from a company like HostGator, Network Solutions, Domain.com and so on. You can also rent a dedicated server if you have the money and would like a computer all to yourself.

How do graphics in HTML work? I can barely get a rectangle to render in C++

If your only programming experience is in a language like C or C++, it would be best to know that web development is nothing like that and there are a lot of new paradigms that would require a complete rethinking of what you know coding to be.C and C++ are very low level languages that have their merits in being really fast to run and are as close to the hardware as you can possibly get but completely lack in ease of use for tasks like Graphical User Interfaces and animations and User Interaction. HTML, CSS and Javascript on the other hand are very high level languages and do not compile to machine code and are not fast to run, not even by a long shot. But what they do offer is simplicity and ease of use to render UI elements, images and text and to have animations and to respond to user input. For example, to render an image on screen, you use

<img src=“‘…link to any image with its extension here” />

and you have an image rendered on screen! Animations and suer interaction is similarly easy to add and you can build a great looking website in no time once you master the basics.

Alright, you have my attention, I want to make a simple website and host it on the internet, how do I get started? Where do you learn the skills needed to do it?

Great! Web development is really easy to get into, and in my opinion, an essential skill, now hat practically our entire lives revolve around the internet, for work and play, for relationships and entertainment, its all out there on the web, and it would help to know how you can establish your presence there and know how things run on it. To build a simple website, you need a couple of things –

A computer (Duh!) — It needn’t be a Cray supercomputer, or like the media likes to portray it — a MacBook Pro with a bunch of nerdy stickers on it. Any good old computer would do, and yes, that includes your Chromebook lying in a corner and picking up dust. It just needs to have a browser and must be capable of running a text editor (more on that below).
A text editor — This is the tool you would use to program your website, and there are really a quintillion of them for your picking, most of them free, some of them paid, find one that you like and you can pick different ones for different languages if you prefer. Common ones include Vim, Emacs, Visual Studio, Xcode, Android Studio, Notepad++, Brackets, Atom and so on.
A good knowledge in HTML, CSS and Javascript — I learnt most of what I know on a website called W3Schools, but there are a ton of online courses and websites that you can use to learn the basics including udemy, code academy, udacity and lynda.
A local server — This would be used to test your website on your computer. A good free local server would be WAMP, LAMP or MAMP, depending on if you use Windows, Linus or a Mac.
Some server space — This is where your website will be hosted. They can usually be pretty pricey so I would suggest using a free host like altervista or 000webhost while you’re learning and then switch to a paid one once you are more serious about web development.
An FTP client — FTP is a protocol that is used to transfer files to and from your web host. The one I would recommend for anyone is FileZilla, it’s free and does the job really well.
A domain name (optional) — If you are building a website for a business or as a portfolio, you might want to buy your own domain name. You can do this at GoDaddy, Network Solutions or Domain.com. This can be linked to your web host pretty easily and you’re all set to go.

Alright, I have everything, what now?

The first thing you’ll want to do is to layout your page in HTML. This is the skeleton for your website and will give it structure, defining where the text and images go, where the header and footer are placed and so on. Once you are happy with that, you will want to use CSS to polish up the layout and to and styling to your webpage. This would include colours, borders, shadows and so on. Finally, you will want to use JavaScript to add interactivity and animations to the webpage. Be aware that CSS can also be used to add a lot of animations to your page and might even be more performant, depending on your use case. Keep testing your website on your localhost to make sure it looks the way you imagine and make sure to test it in responsive mode and with different sizes of your browser window.

Once you are happy with your webpage, go ahead and find the credentials to your webhost in your control panel of whatever web host you chose to go with. These credentials will have to be used with your FTP client to establish a connection. After you establish your connection, you upload all the files needed for your website and you are good to go! That’s it, you have uploaded your first website, now go on and take over the world!

XS Rabbi

All posts by : MD Rabbi Hossain